Safety Gauge consumer findings

High consumer demand for products with greater safety levels

The research findings indicate that consumers are becoming more discerning when it comes to product safety and are expected to be the main driving force for increased safety levels. The main push factor is contributed by consumers' experience of safety incidences. The high consumer demand can be seen from the percentage of participants who are placing increasing importance on safety and their willingness to pay a premium for products that display exemplary safety standards.